A Top Private University Shortened the Program Development Process by Two Months

A Top Private University Shortened the Program Development Process by Two Months

EdTech Market

After declining by over 40 percent in 2018, the EdTech market is witnessing an unprecedented boom. Notably, this growth has given rise to new programs and courses influenced by the job market trends. However, given the vast volumes of unstructured data, understanding labor market demand and tailoring degree programs may seem challenging. Still, it is imperative to get a leg up on the competition.

As higher education enrollment rates continue to decline, the pressure to meet enrollment targets is growing. Institutions are now analyzing real-time job market data to ensure their programs provide their students with the right career opportunities. Job market data allows you to identify how the skill demand is progressing across industries, regions; what kind of salary packages and growth does the skill offer, and more.

About the Client


The client is a top private university with online programs. The University offers over 150+ programs, including accelerated degree options and a range of concentrations to provide flexible, affordable online education for both traditional and working learners.


Business Challenge


The client noted that a higher percentage of students pursuing their online programs were from out of state. Having such a large, national audience challenged the University to create a diverse course offering to attract students and prove the return on investment for their programs. The problem was that the client’s end-to end program development process took more than two years to create an online program, and sometimes even longer. Faculty were forced to navigate the lengthy and cumbersome process and wanted answers to a range of questions, such as:


  • Is there a market for this program?
  • What kind of jobs can students get after studying this program?
  • Will those jobs still be there in five years?
  • How about ten years?
  • Where is there a demand for these jobs?
  • Who else is already teaching this program?
  • Is the market saturated? What kind of jobs will graduates get?