If you look at the core definitions of these two phrases. You will realize that both are similar and yet very different. The first one stands for businesses that gather job data from multiple sources and host thousands of job listings on their websites. The second one is used for companies that publish paid job posts on their websites. The reality is that most companies today are a combination of these two models and may also offer value-added services to candidates which make their job-search easier. For all our discussions today. We will be using the core definition and eventually help you arrive at the right model for your business. In this blog, we find out what the difference is between job aggregator vs job boards.
Job aggregators like Indeed typically host thousands of job listings from various websites or other job portals and typically work as a search engine for job seekers. You and I go to these websites and type in a few keywords in their search bar. We then start browsing the results. Based on how common or uncommon our keyword combinations were, we may need to spend a considerable amount of time to find the relevant job listing.
Job boards on the other hand cater to a targeted audience. They usually deal with niches like the software industry. They also typically do not run millions of job posts. Instead, they generally accept only paid job listings from top companies and agencies. At times they also help these companies by completing the initial round of screening of the resumes that are collected and forward only the relevant ones. The job boards often sell top spots on their pages for higher prices.
Which One to Build?
Do you want to create a job board, or become a job aggregator? Both have their pros and cons. If you create a job board and stick to its vanilla description, your growth could be restricted. Since you will be focusing and hosting jobs of a few companies. You might be catering to a niche audience that trusts you with your quality job posts. Repeat visitors to your website will only be those whose interests are aligned with your offerings.
On the brighter side, you will however be able to create a stable system with uniformity. You can offer a set of data points for each job post and also maintain a consistent look, fee, structure, and ultimately, heightened customer experience. You can create filters and functionalities that would hold good throughout the website. At no point, would your candidates feel lost in the ocean of job posts?
Users who prefer your offerings are more likely to become repeat-users due to the convenience and pre-filtering you offer for your job posts. Since you will be in direct contact with the companies that are posting the jobs. You are also more likely to update the job posts with “filled” or “no more accepting resumes” tags. This way candidates will face lesser inconvenience. You can offer services to candidates that may increase their chances of getting a job in the sector. Such as offering them mock interviews and mock tests before the interviews. This provides them with an example question set or helping them recreate their resumes.
Issues Faced while Downloading The Data
When it comes to a job aggregator, you will be hosting thousands, if not millions of jobs on your website. But due to the sheer volume of jobs on your website, it is highly unlikely that the jobs will all follow the same format. Or contain the same keywords. Filters might also not solve all your problems since many jobs may not have the proper tagging and a lot of it may require manual effort, which in turn means higher operating costs. Handling so much data may require a lot of caution. You need to make sure that you are removing job posts that are no longer valid, or ensuring no fake job posts end up on your website. The main difference between job aggregator vs job boards is that you can download data from them at any time. But then you will have to make sure the data is of high quality and only some can provide them to you.
On the bright side of the tunnel, since you will be a search engine for jobs. You can expect a massive number of organic hits every day. Almost anyone looking for jobs using keywords can end up on your site. As you increase the sources you use to gather jobs, the number of job seekers will rise. Once you become popular, you can start charging for premium features, such as a pre-validated or pre-filtered job feed, recommendation system, and more. While maintenance will be difficult. A job aggregator can become a household name across the globe if it maintains a clean data feed for job seekers.
Is Hybrid the Way Forward?
If you are spoilt for choice, and cannot decide which one will be the most beneficial for your business. You can choose the best of both worlds. Most companies today, actually run a hybrid model where:
There are some job posts with limited features that companies can post for free. This feature is often used by startups or smaller companies that only have small hiring requirements.
There’s an option to pay and host jobs which bigger companies avail, to fill up various requirements across departments.
A lot of job posts are also gathered through means like web-scraping. This data is usually filtered so that only job posts with complete information and all the data points are let in.
If you can build a website and have all three features, you will not only be able to cater to a wider audience but also be able to keep a check on the data hosted on your website while offering different job hosting options to companies of different sizes with different requirements.
Where Do You Get The Data?
When companies share their requirements with you directly, you can easily host those jobs on your website. But how do you gather data from the web, by scraping tens of websites? How do you filter our that data by region or sector, so that you can uniformly host the data? How do you streamline the process between data discovery, data filtering and job hosting?
JobsPikr is our answer to any company that has all these questions, and more. Our team at JobsPikr helps companies with a live continuous feed of job data that is provided in the format and storage options requested by the user. We offer a livejob data feed not only to companies who hire candidates or connect them with companies but also to research agencies that build machine learning tools for job matching. What sets us apart is our attention to the features that most players in this industry require— a customizable job feed which you can alter using advanced filters, the API access along with integrations with multiple Cloud service provides a high level of proven data accuracy and a very high Monthly Uptime Percentage.
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How To Build Popular Job Boards in The Market
Popular Job boards.
Often abused. Seldom understood.
What truly separates a successful job board from the subpar ones? The secret sauce.
Here we take a look at some of the main considerations and principles for anyone looking to launch a job board business. A successful one at that. One persevering stepping stone at a time. In this blog, JobsPikr takes a look at how you can build one of the most popular job boards in the market.
What is Your Niche?
Do you have a particular niche in mind? If not, don’t forget you are going up against some very significant competition.
The more popular job boards are spread across the domain. Generalist competitors battle hard for market share, but it’s the niche players who have the best chances to connect with and monetize their target market. If you have throat congestion, you’d go to an ENT and not a general physician, right? It is an extension of the same principle, in essence.
If you are looking to promote your job board to an existing community or market, this will certainly give you a head start. In this game, narrow but deep is generally better than wide but shallow.
Jobseekers Or Employers First?
This conundrum is as old as time.
It is a quintessential chicken or egg situation. Not for the most popular job boards. Some job boards tend to think of their job seekers as the ‘product’ that employers come to buy and as such focus on attracting job seekers.
But how do you attract job seekers if you don’t have jobs?
One option is to ‘backfill’ jobs onto your newly launched job board so you will have jobs on there from the outset. This involves taking a feed of jobs from an ‘aggregator’ site and means that job seekers will be redirected away from your website when they find a job they want to apply for. Many aggregators will pay you for each job seeker you send on a cost-per-click (CPC) basis.
The most established business model that popular job boards use involves monetising your job board by selling job listings.
But you will only have a satisfied customer if people apply for these jobs.
As such, it makes sense to focus on registering candidates before you start selling job listings. Patience, in most cases we have seen, is key.
Your Business Model: Free Or Paid? Freemium.
That’s right. The best job boards do this. Reel them right in and hook them on.
But we shall consider all possible permutations.
Are you looking to make money from the outset? Or build an engaged community first? Most job boards charge employers for job listings or access to a CV database. Others charge candidates for early access to the best jobs.
Whichever way you intend to monetize, you need to think about the unit economics around how you will attract job seekers and employers. At the end of the day, you want to be sure that you have a product or service that offers superior results or value to what already exists in the marketplace.
Quality tends to get paid. Nobody wants a free service that adds no value. Also, a premium model establishes authority. You can be held accountable. It is a glass-half-full-half-empty situation.
Whatever it is, be sure to do your research before you jump right in. Your target audience usually has all the answers to your queries.
What are Your KPIs?
Establishing some Key Performance Indicators (KPIs) is crucial in ensuring that you are hitting your goals. You’d be sitting on a gold mine of data: do some job board data analysis to make sure you use it optimally.
Here are some useful measures.
Applications per job: Is a customer that doesn’t get any applications going to be a happy one?
Probably not. For that reason, applications per job may be the single most important KPI for a job board. At the same time, don’t forget that not all applications are equal and quality is better than quantity.
Cost per application (CPA): How much does it cost you to generate each application? Some channels will cost more than others but you should have an idea of the average.
Average order value (AOV): Let’s say your main revenue stream is going to be a 30-day job listing. The cost of this is likely to be your average order value or (AOV).
These are your top-level KPI metrics.
Understanding will give you a good idea of the unit economics that will drive your business.
Let’s say your AOV is 200 USD and you want to ensure you drive at least 10 applications per job to give your customer the best chance of hiring. If your CPA is $5you know that it will cost you around 50USD to deliver the desired number of applications (10x$5). That’s $50 of your $200 to deliver the desired number of applications, leaving $150 profit.
It never hurts to be prudent with money. How else will you build the best job board?
Other Lessons to Learn From The Most Popular Job Boards
In general, one of the biggest points of dissatisfaction for job seekers is not receiving a response to their job applications. Finding a way to make sure employers respond to all applicants will increase your jobseeker satisfaction ratings.
The average job-seeking phase is 3 months every 3 years. Make sure you squeeze the 3-month window for the opportunity it represents.
Location is the #1 most important factor for job seekers when applying for a job. Use this filter judiciously.
Test the waters. Find your ground. Treat our suggestions as the Bible. It is a long way up. But the view at the job board zenith is worth it. We assure you.
The secret sauce? It is an amalgam of all that we’ve mentioned.
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Exclusive Job Board and Everything You Need to Know About It
Jack of all trades, master of none? Well, the often-used phrase can swing either way. Gone are the days where donning multiple feathers in your skill cap was considered attractive. If you have to distinguish yourself from the herd, you’ve to be specifically great at something. Now if the candidates are keeping up, can job boards be left behind? The answer: a resounding no. JobsPikr takes a look at what exactly is an exclusive job board, in this blog.
There is a palpable paradigm shift taking place in the job board market. Job seekers want to land a perfect job indicative of their skills and economic opportunity thereof. Job givers, fortunately, want the same thing too. A high niche candidate for each role to propel their company to the very zenith.
It is a general physician versus ophthalmologist situation. If your eye itches, you’d intrinsically go to somebody who is trained for eyes only. Welcome to the beautiful world of niche and exclusive job boards and markets.
Andreesen Horowitz, the founder of a California-based venture capital firm, says, “a vertical job market platform focuses on one industry, role, candidate type, or demographic. It focuses on one thing, and one thing only.”
Because why settle at average when you can be a sure shot match made in heaven?
But what really is an Exclusive Job Board?
As opposed to generic job boards, these are industry-specific and caters to a specialized class of employees and employers. Time is saved. The effort is saved. The best part? The success rate is a lot higher. For the generic job seekers and jack-of-all-trades job boards of the world, things move glacially. But we are in an HR tech world where things are moving at warp speed. Potential candidates are willing to take the onus and create a tactile impact. On the flip side, employers want to hire the best. Good, just does not cut it anymore. Niche Job Boards are here to bridge the very gap.
Do we Really Need a Niche and Exclusive Job Board?
Empirically, all you got to do is look around. In the current economic climate, niche industries are going to boom. It really is the one true way to ensure a long-lasting employee-employer relationship.
Addressing the biggest elephant in the room, the pandemic. Even before the pandemic hit, there has been a consistent trend of job seekers searching for the flexibility to work remotely. According to Buffer, “If they could, 99% of people would choose to work remotely, at least part-time, for the rest of their careers.” This further reduces the need for hiring one person who dabbles in multiple roles. If you are going to be working in a non-office congregated space, you have to be great at just that one thing.
In the wake of the Great Rehiring, these niche job boards will play a pivotal role in getting people back to work as soon as possible, in the best jobs possible.
Who has to keep up? That’s right. Niche job boards.
Think about your consumers at either end of the spectrum: job seekers and job givers.
Understand their passion, needs, and how they fit into the current economic scheme of things. And if there’s data to prove it. Distilled to the core, stay focused on why the niche job market matters and always build for the person behind the screen.
Now that we’ve established that Exclusive job boards are just what the doctor ordered; how do we build one?
Select and Study a niche: Before taking the plunge, find out which industry sings to you. And make sure that the industry generates enough demand (and supply)
Competitor Analysis: Find your clutter breaker. Find that one gap you only you can plug. Research, research, and research.
Build a Community: What good is your job board if you don’t attract visitors? Start building your community from day 1
Software: You are spoilt for choicehere based on your technical skills and expertise. You can choose between SaaS or open-source software.
Revenue Channels: Figuring out how to monetize it is the next big decision. You can sell ad spaces (looking at you, Google AdSense) part from obviously charging for posting an open job. The options are truly limitless and we are only bound by our own mind.
Job Scraping: This is a tried and tested method of getting the ball rolling. You don’t want to attract visitors to an empty job board.
Marketing: Because what really are we, without the right marketing tools?
Job boards have to evolve constantly to keep up with the minutest shift. In this uncertain era of reduced budgets, open-ended hiring freezes, and a remote workforce of career changers, relocators, and solopreneurs, the concept of a generic job board seems comically antiquated. This archaic system plays a huge part in the current job crisis, as millions of talented, hardworking people are in jobs (or, worse, without jobs) that leave them underutilized, under-engaged, and uncompensated.
We need to do better. It can be done better. We just need to keep up. And Conquer.
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What Is Job Scraping?
Let us paint you a scenario. There’s a wary applicant who is a quintessential Jack of all trades. They are going through the career pages of the Big 500 trying to find something that fits. They actually belong in your boutique firm, where their learning curve would encompass a holistic KRA. In this blog, we take a look at what is job scraping really.
But, they haven’t heard of you. How do we play cupid to this match made in job heaven? Job scraping.
Job scraping does exactly what it says. It ‘scrapes’ the source pages, career pages of all company websites in this case, and consolidates it in place. It saves time, energy, and most importantly saves a potential missed opportunity. Not only does it consolidate everything in one place, but premium job scraping software also collates it in the format you want to. You will have the master key.
The amount of data that is available is behind human comprehension. Filtering and sieving through that to get to data that really serves the purpose beyond superhuman comprehension. Data harvesting (or crawling, or scraping) does just that. What Flash is to the DC universe; job scraping software is to the job boards. Speed, accuracy, and dexterity.
According to Cisco, global internet traffic stroke 1.1 zettabytes at the end of 2016, and the number is estimated to be over 2.3 zettabytes by 2020. A research group IDC predicted that the world will be creating 163 zettabytesof data a year by 2025. Like we said, beyond human comprehension. So, to make it a tad bit less daunting, let us get you acquainted with job scraping, shall we?
Who can Use Job Scraping Services?
If you keep the snowball effect in mind, practically anybody remotely related to large scale recruitment will benefit greatly with job scraping.
Online Job Boards and Job Aggregators
If job scraping is the means, job boards and job aggregators are the ends. It is the destination where all the relevant data is pinned. That being said, for a job board or job aggregator to truly live up to its hype: job listing has to be up to date. Imagine finding the love of your life and finding out that they are already married. Exactly that. Regular data scraping is the need of the hour for both generic as well as niche boards, which are industry-specific. Nobody wants to apply to the best sounding job and find out that the position has been filled already
That’d be a bummer. Divide it into active and passive jobs. Divide it into active and passive candidates. Be the clutter breaker. Data is only good when served fresh.
Specific Industry Companies
Job boards are by nature, generic. Expansion is the name of the game in the cut-throat world we live in, especially if you are looking to harvest economies of scale. You need great hires and fast. A regular job board won’t cut it. Your company will have to do some thorough research on its own and spend a lot of its resources on it.
Or, you could simply just ‘outsource’ data extraction. And add tremendous value to your recruitment process in its entirety. Use job scraping software. Ready a list of true value potential candidates who fit right in your wheelhouse. Use your precious time and energy in other aspects of the business. Thank us later.
Staffing and Recruitment Agencies
Job scraping is probably the biggest boon for the HR industry by and large. Of all HR tech developments, this one probably takes the cake (and the bakery, in our opinion). Make judicious use of the location and industry filter and get real-time job data.
The Benefits of Job Scraping
Now that we’ve established that you might get left behind if you don’t aboard the job scraping train, we’d like to do a roundup of why it is touted as a tech force to reckon with.
Keeps the finger on the pulse: Helps you keep up with the times. Antiquated applications and openings are just going to be annoying bees in your bonnet.
Guaranteed success: What can possibly go wrong with job scraping? There are ad hoc data. Then there’s a tool that converges it all while making sense of it.
Resource management: If there is a tool available for it, why not use it. Efficiency and productivity, right?
Fast and consistent: Despite the speed, it will be error-free. You will get the job data in the required frequency and format
No technical issues: Web harvesting is highly technical and should be automated from the get-go. The service providers ensure that the tech issues are handled at their end. No extra hours of coding for you
No maintenance: Check if your job scraping service is managed by the service providers. So, you will not have to make any additional arrangements in setting up and maintaining the technology infrastructure in-house
Cost-efficient: As a company that is starting out, you could either build an in-house team or outsource it to areliable web scraping service. It makes sense to do the latter, business 101.
Data scraping is the latest buzzword. For good reasons, we’d say. Give it a chance. It may sound like a Herculean tech task. It is not. Sometimes the best things in life are simple and sophisticated.
Embrace this and hire the candidate of your dreams. The only perceivable time is now.
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How JobsPikr Caters to Demand Data of the Job Industry
Recruitment firms, consultancies, and online job boards all face the same problems. Today, connecting the candidate and the job has become more and more competitive thanks to multiple job boards across varied geographic regions and corporate sectors. Right from large companies to popular start-ups, various types of companies advertise vacancies on these websites. Job boards have also become more dedicated to specific niches. In this blog, we look at the demand data of the job industry that JobsPikr caters to.
There are job boards that cater only to start-ups. The ones that specialize dedicated to machine learning and data science-based jobs. And also those that serve only specific states or even countries. On top of this, there’s the problem of refreshing data. On many of these websites. You’ll find job postings database that is from a year back. And whose “the last date to apply” has also already passed. So you must update your job listings regularly so that candidates don’t waste time trying to apply to expired job posts.
Research and analytics firms looking to improve their solutions and improving their portfolio by using web data for labor market analysis. Find it difficult to collect clean and high-volume data.
Because of all these problems, our team at PromptCloud came out with JobsPikr. It is a fully automated job discovery tool that can use multiple filters such as location, post and specific keywords in the description. Since the launch of JobsPikr. It has gone through two major overhauls to help labor market research firms, job boards, and recruitment agencies highly efficiently.
Offers an Intelligent Job Scraping Solution
The software uses an Auto-extract algorithm, which helps extract job-related details from the web pages fed to it. Automated crawlers powered by machine learning techniques extract the latest job listings from the career pages of company websites. This way the software acts almost as a DaaS (data as a service) solution. You wouldn’t incur any infrastructure or maintenance cost and would pay only for the amount of data (job feeds) that you consume.
Scrapes Data from Popular Job Boards
JobPikr can deliver job feeds from popular jobfeed based on the criteria set by your business requirements. For example, if you are a recruitment agency that caters to the demand of the oil industry in the Middle East, JobsPikr will get you data from all the job boards of the middle east that have job posts related to your sector.
Covers a Wide Range of Countries
JobsPikr covers all the major geographies like the USA, UK, UAE, Australia, Canada, Singapore, and more. You can even suggest new locations to JobsPikr via the ‘Sites Suggestion’ option in the dashboard if you want JobsPikr to look into a new location, and if we consider it a viable option, we will make it available for you.
Delivers Data in Plug and Play Format
A job posting usually contains some specific data points, namely the job title, location, date of the job posting, apply by, must-haves, good to have a job description, and sometimes, the remuneration. This data scraped by JobsPikr and you can download it in multiple formats such as CSV, XML, and JSON. Customers can also use APIs to get the data in real-time if their use case requires such a setup. For each job listing, you would also get the crawl time. This will help you keep track of your data and update it regularly.
Affordable Pricing Solutions of the Job Industry
For DaaS solutions, we believe no one size fits all, and based on each customer’s requirement, the pricing and the solution is tailor-made. This is the reason start-ups and big corporates choose JobsPikr.
Start Downloading Job Data from the Job Industry
You can do a lot with job feeds — build intelligent BI systems, train job matching algorithms for AI solutions. It serves customers and clients. Gets associated with companies helping them with the recruitment. But like many business processes in the twenty-first century, it all begins with data. Our team at PromptCloud understands this need for demand-side data of the job industry and constantly strives to improveJobsPikr via wider coverage and accurate crawling. Being a machine learning-based tool, it will only get better with time and continue to make access to job data easier for any company.