What is Sourcing and How to do it well?

what is sourcing

Organizations believe effective recruitment is the top priority for it to function well. However, it can also be a challenging process. Hiring an appropriate candidate for a particular job role plays a pivotal role, but this is when sourcing proves to be useful. 

What is Sourcing?

The aim of sourcing is to get quality candidates and create better candidate engagement. With sourcing, companies can recruit employees proactively and ensure a better pipeline of candidates. 

Sourcing can get your organization quality candidates and improve candidate engagement for creating a quality outreach strategy. This, in turn, ensures top-notch candidate experience. 

Tips for Sourcing Well Qualified Candidates

what is sourcing

Human resources are given the task to find qualified candidates and contact them. But some effective strategies need to be followed to do sourcing and here we are going to take a quick look at them. 

  1. Learn the Difference Between Recruiters and Sourcers

Sourcers look for and qualify new candidates but recruiters manage the process from when a candidate is considered to be qualified or interesting, right from the moment they are hired. 

In case you have a big team, do not get them to do the same job. Make sure that the talent sourcer keeps supplying to one end of the recruitment pipeline. This will give recruiters will get to work on the other hand. 

But if you have a small team, define the steps and timeline in the process of sourcing or recruiting. Thus, it gets easier to manage the workload.

  1. Learn About the Job Requirements

Before starting with the sourcing, it is necessary to understand the requirements of the job. If you can, you can talk to the relevant hiring manager to ensure you are on the same page. 

It is crucial to make sure that if your hiring managers are going to give a thought to the candidates who might be performing the job role, they have been hired for but have the needed capabilities and skills suggesting they can step up when required. Naturally, this increases the pool of candidates you can source in. 

  1. Build a Robust Employer Brand for Attracting Strong Candidates

No doubt, reviewing and shaping the employer brand is highly important. A company without a strong reputation or negative branding might find it difficult to source the right candidate to work. 

But a strong employer brand can be an efficacious tool. 92% of the candidates say that they are likely to leave their current jobs if an organization with a stellar reputation in the market offers them a role.

Here are a few steps that will help your company to build or repair your employer brand. 

  • Respond to the Reviews: 70% of the candidates tend to check the ratings and reviews of a company before deciding if they would like to take the job. 
  • Partner with Marketing: With the help of the distribution ideas and creative skills of the marketing team, it is possible to take your brand to the next level. 
  • Tell Your Stories: Engage in storytelling with your employees and offer a platform where they can share the good experiences they had with the company. 
  1. Look for Candidates for the Future

As sourcers, you should always look for future candidates matching your company culture and personas. You need to have future hiring plans at the back of your mind at all times. 

Check the business and growth plan of the company and understand the hiring requirements for the future. It helps you understand which teams have to expand and start your search accordingly for people. This gives you a head start on the workforce shift and on your competitors. 

  1. Introduce a Referral Program

Your current employees might be the best source of talent for you. Internal referrals have been a staple of sourcing recruitment strategies. 78% of the recruiters have mentioned that they have found the best employees through a referral program. 

The employees in the company have decked with their own colleagues, network, and professional and personal connections. If you do not take advantage of that you are going to miss out on an opportunity. 

At times, passive candidates might hesitate to respond to the message they received from someone who has recruited them. No doubt, they are going to take the opportunity into account when it comes from someone they know. 

With a referral program, you can find more passive candidates. This leads to higher-quality candidates than the other sourcing procedures. As a matter of fact, it has been seen that employee referrals perform 15% better than the other hiring methods. 

  1. Use Social Media and Other Platforms

You can use social media platforms for developing the company branding. For instance, Instagram can be an excellent platform to build employer branding. 

With the help of social media, you can narrow down your search and find qualified candidates faster. Given below are some social media platforms and tools that can help in streamlining your sourcing. 

  • LinkedIn: Professionals share their career history on this social networking platform. Also, this is a place to advertise accomplishments or interact with professionals from the industry or the recruiters. 
  • Facebook: The users of the platform can be potential candidates. 
  • Indeed: One of the top job boards across the world, which hosts a database of more than 90 million resumes, too.
  • Slack: It is a group of communication tools for companies and individuals having professional interests. 
  • Twitter: The platform provides different functions that can help recruiters source candidates. 

Bottom Line

Keep in mind that sourcing strategies in the field of recruitment are simply like snowflakes: no two are the same. This is because what your company needs is going to be different than what someone wants. A few companies depend on recruiters but others don’t. Some companies tend to take on an individual approach, while others depend on online job boards. 

You just need to figure out the sourcing strategy that will work for your organization, measure it, and find out what you can do to improve the results. 

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