Millennials are the most developing segment of today’s workforce and are quite eager to get to the best spot in this advancing generation. Millennials’ lives revolve around social media for everything, be it for entertainment or for searching for the best job opportunity available in a bigger world.
Millennial is the most spontaneous group in the workforce. Recruiters are trying to figure out how this group can impact the overall labor force. To add some more aspects, this group comes into the market with a new trait known as social media. Yes, you heard it right! You should now focus on how to hire millennials through social media. But before that, let’s understand the characteristics of millennials.
Traits of Millennials
Millennials are Digitally dynamic: Millennials have grown up with innovation. They are more into the latest technology like mobiles, laptops and try to apply it in the working place for better productivity. They know innovation can give a lot to work and personal life, and always prefer an organization that appreciates such technology.
Millenials like team management: Millennials are always more inclined toward group activity to improve their team management skills. They know the worth of cooperation and the positive support that comes from working with others. Such groups of segments are faithful and work prominently in group activities that surely lead to better productivity.
Millennials are opportunity seekers: It’s a well-known fact that millennials always look out for the better opportunity to rise better in their career path. They are certain about their ability to find the new option when they feel like they have grown out of their ongoing job or work environment.
This has prompted managers to create benefits and positions to fulfill the millennial needs and let them stick with one organization for a longer time.
What is Social Recruitment?
Social recruiting is a great idea, which helps the candidates and the recruiters. Recruiting through these various social channels is a pattern ordinarily seen nowadays. Getting candidates’ data from their social profiles and other online sources usually gives recruiters high-quality candidate profiles for sorting. Numerous organizations have now started hiring millennials through social recruiting to get in-depth data on the candidates.
Millennials are the leader of social life who stay connected with friends, family, and associates around the clock. They are the leading segment in being active on social platforms giving the HR and recruiters a specific portion to find the best candidates all in one place.
Here’s how you hire Millennials through Social Recruiting
Let’s find out what all things you can do for hiring millennials via social recruiting.
Company’s online presence
HR and recruiters can arrive at their ideal interest group by developing the organization’s online presence from the beginning. Millennials generally hope to build an association with the organizations that are active socially and have a great brand name not just in the traditional market but online too.
Share things that show your organization in an exceptional light, and draw attention to your organization’s excellent work environment, healthy office culture, and positive values. Try to be transparent and consistent with your work ethics and beliefs.
Understand your target audience
It’s always better to understand your audience profile to reach out to them on the right platform. There are various social platforms like Facebook, Instagram, and Twitter, and the list is growing literally daily but choose wisely where you’ll actually find the right fit for the job profile you’re searching for.
Roughly 90% of millennials utilize the online platform for various purposes. Out of this, most individuals use their mobile phones for surfing or searching for the best job opportunity that’s their best fit. As per a 2019 PEW research, 9 out of 10 millennials own a smartphone and 86% use social media.
This implies assuming if you want to hire millennials, you need to move forward with your brand towards a mobile-friendly mode. You also need to improve your online presence and offer a mobile-friendly experience.
Engage in building a community
Millennials always prefer authenticity and transparency over extreme branding with no actuality. They listen to genuine individuals who work at your organization and appreciate what they do. Give them something to draw in with and form a community with a similar background to grow together.
Instead of just sharing information about your company try to make it a two-way process and let them carry on with some engaging conversations. Concentrate more on the people who have similar potential that you want in your candidate. Engage them with a good candidate experience and share the benefit that you can provide to get them on board.
Advertising to gain a potential audience
Today’s advertising, unlike traditional promotion, is far more profitable if you know where to run it. Use it wisely as per your audience’s geographic or demographic preference. Since your most targeted audience is millennials, it’s easier for HR and recruiters to run the campaign with precise parameters. It will automatically narrow down the audience as per your requirement.
But to enhance your social recruitment, you have to get the insight from some Digital Analytics firm near you to get an adequate candidate view to run a perfect and profitable ad campaign. Analytics firms like JobsPikr with its AI-enabled tool, help recruiters understand the global market. It gives you a simplified and clear picture of the latest labor market trends to ensure that you add measurable and specific parameters to your campaign.
The essence of social recruiting
More than an average of this generation believe it’s sensible to remain in one organization for over two years. Staying faithful to their boss is very important for millennials and that implies you’ll further develop consistency standards when you hire a millennial.
In any case, they also bring in lots of advantages. This includes steadiness, professional advancement, a healthy mind and body, good strategic ideas with their fresh mentality, and considerable paychecks with good ROI. All in all a good deal for your organization to hire millennials through social recruiting!
Objectively speaking, getting the right fit can be a time-consuming process – except if you work for some big bang organization. Luckily, the current labor market gives you more innovative sourcing tools like social platforms. Social media platforms not just allow you to stand out from the crowd, but also attract and recruit the best millennial talent too.